In the article “Nokia Moves Closer to Being an Ad Seller” published on Ad Age, it talks about Nokia’s motion to acquire Enpocket and dive into mobile marketing. Is this the beginning of mobile advertisement standardization? It’s not too far fetched that Nokia would develop a mobile advertisement standard and deploy it on not only their phones, but create an industry wide standard.

According to Enpocket’s official press release: “Nokia will accelerate the scaling of its mobile advertising business, leveraging Enpocket’s platform and strong partnerships with advertisers, publishers and operators. In addition to key assets, through this transaction Nokia is gaining a team with strong expertise in global mobile advertising across disciplines.”

With mobile technology taking leaps and bounds over the past few years and with the introduction of Apple’s iPhone in June of 2007, mobile marketing will be forever evolving. While iPhone’s full web browser Safari might change the way we think of mobile advertisement, Nokia has several phones with adobe’s flash technology built in which can serve rich media advertisements, which the iPhone and others don’t currently have. Early forms of mobile advertising such as text messaging might find itself amongst other new forms as phones develop and video and messaging capabilities evolve. Since mobile marketing is still evolving, it’s hard to say whether there will ever be a standard form of mobile advertising.

We will just have to wait and see where this new venture for Nokia takes mobile advertising and whether it will bring a standard to the industry.