Every day the digital jungle grows more and more as new start-ups come to life offering new services for consumers and new opportunities for advertisers. New services offering a twist on old, old services offering new expanded features and a wide array of mashups. It’s a world where some things are co-dependent and others are independent and ever evolving. How do you make sense of it all and how do you navigate this jungle?

In a time when credit card machines are available to mom-and-pop shops, and services like Paypal and eBay have made everyone an entrepreneur with access to customers world wide through the web and through personal websites with the means to collect, it’s no wonder that we’re at that point where our clients and their customers are becoming more and more savvy in this digital jungle.

One of the things our interactive team prides themselves on is having the ability to have foresight to see and suggest trends that are upcoming and can have a positive impact for our clients while offering value and meaningfulness to the end user. We look at trends in things like social media, entertainment, start-up companies and everything in between. We spot opportunities to enhance our client’s brands and the ways in which they reach out to consumers everywhere we look.

One tactic that many of us use to determine which services work well for our client’s needs and the needs of their customers is to try new services, technologies and integrations on our own. It’s not until you’ve done for yourself before you can suggest to others. Even if at first you don’t see how integrating something as non-related as Twitter into your business, give it a try and see how, if any, you could utilize it to your advantage.

Another thing to consider is that not everything works for everyone in the same way, or at all. In some cases, you may be used to integrating a certain service on client sites because they add value, and at some point find an instance where it doesn’t necessarily work out for a project. Some things cannot successfully be integrated, and therefore shouldn’t be forced.